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Influencing34 talents

Communication® talent

Influencing · Influencing domain

The Communication® talent is a natural ability to shape ideas into words that land. People with this talent don't just talk. They tell stories that engage and persuade. In presentations, emails and casual conversation they naturally find the words that work.

Influencing domain

How does this talent show up?

Communication® belongs to the Influencing domain. Because language is the primary tool of influence. But this talent is not just about "speaking well". It is a natural need to externalize thoughts into words, stories and images that land. People with this talent don't think in silence. They think out loud, in dialogue, in storytelling.

The core mechanism: an idea takes its final shape only once it is said. That is why people with Communication® are natural educators, presenters and storytellers. Their strength is not in what they say, but in how they say it. With liveliness, imagery and natural appeal.

At work they are the bridge between the complex and the clear. The expert knows, but Communication® says it in a way others accept and remember. This ability is invaluable everywhere the acceptance of an idea matters. Not just its correctness.

In practice it looks like this

  • They turn ideas into stories and images
  • Their presentations and writing are engaging by nature, not from studying rhetoric
  • They need to communicate: silence or isolation drains them
  • On a team they are the bridge between experts and the rest of the world
Where it works

Environments where Communication® delivers the most

A talent doesn't work the same in every context. Here are the environments where Communication® naturally dominates.

Marketing, PR and content creation
Education, facilitation and public speaking
Leading change: communicating vision and transformation
Sales and persuasion in business contexts
Roles that translate expert content for a non-expert audience
The shadow side

When this talent works against you

Every talent has its shadow. Situations where the natural pattern stops serving and starts complicating. Knowing it is part of working with strengths.

  • Can dominate conversations: silence or reflection is hard for them
  • Can oversimplify complex content and lose accuracy
  • The need for an audience can lead to over-communicating where brevity is better
  • Form can overshadow content: an attractive message isn't always a true one
  • Struggles in a work setting with no communication output
Talent partnerships

How does the Communication® talent work in interaction?

Talents don't work in isolation. These combinations naturally amplify, complement, or anchor Communication®.

Analytical®Adds a factual foundation. An attractive message stands on true data
Deliberative®Gives words weight and consideration. Slows down where a quick message would be shallow
Intellection®Adds depth of thought that Communication® can then deliver perfectly
Futuristic®Gives the message vision and direction. Communication® then makes that vision accessible to others
How rare it is

How often does Communication® appear in the Top 5?

The share of people who have the Communication® talent among their five strongest. Gallup data from more than 20 million CliftonStrengths assessments, comparing Czechia with the world and by gender.

Czech Republic · sample of 19,592 people15.5 % of people · moderately common
The whole world · sample of 20,002,953 people12.9 % of people · rare
Women (world) · sample of 9,447,125 people14.1 % of people · moderately common
Men (world) · sample of 7,307,429 people11.8 % of people · rare
Vertical line = 14.7 %, an even distribution across all 34 talents.

Only 15.5 % of people in Czechia have the Communication talent in their Top 5 (ranked 13 of 34). It is moderately common, in Czechia it is notably more common than in the world.

Sample sizes vary widely and the data comes from people who chose to take the CliftonStrengths assessment, not from a representative sample of the population. Treat differences between groups as indicative only; they may not mean anything.

Frequently asked questions

The most common questions about Communication®

What is the Communication® talent?
The Communication® talent is a natural ability to shape ideas into words that land. People with this talent don't just talk. They tell stories that engage and persuade. In presentations, emails and casual conversation they naturally find the words that work.
Which CliftonStrengths domain does Communication® belong to?
The Communication® talent belongs to the Influencing domain. Talents in the Influencing domain help reach a wider audience and push things forward.
How does Communication® show up in practice?
They turn ideas into stories and images. Their presentations and writing are engaging by nature, not from studying rhetoric. They need to communicate: silence or isolation drains them.
When can Communication® work against you?
Can dominate conversations: silence or reflection is hard for them
In what environment does Communication® deliver the most?
Marketing, PR and content creation, Education, facilitation and public speaking, Leading change: communicating vision and transformation.
CliftonStrengths

A talent, not a personality type

Communication® isn't your identity. It's a pattern that exists and can be deployed on purpose. Gallup CliftonStrengths doesn't say who you are. It says how you naturally operate, and where that delivers the most performance.

A certified Gallup coach helps you place this talent into a concrete work context: which tasks activate it, when it can be overused, and how to connect it with the talents of the rest of the team.

This talent is also among the strengths of our coaches: Michael Koch, Alžběta Vacková, Vojtěch Vágai, Josefína Filip and Kateřina Kufová.

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